I design products that are based on business needs guided by the framework of human needs. Through research and collaboration, I help craft experiences that are memorable and genuine.
‍
However, the process does not end with implementation. Consistent evaluation, testing, and reiteration of a product keeps it fresh and improves upon the experience. Letting products stagnate can result in a poor future experience.
‍
Surmounting the toughest challenges in complex industries is my forte. Data science and finance are two of the most difficult industries to design for; it requires persistent learning to communicate with the highly technical users on their level. However, I break down obstacles and thrive in an environment where learning is the key to successful design and user communication.